NOT JUST A BRAND - A PURPOSE MADE VISIBLE
WHERE IT BEGINS
Persije is a fashion brand founded on the island of Bali, Indonesia, in 2022. Born between tropical landscapes, craftsmanship, and a slower rhythm of life, the brand was created with a vision to design timeless pieces that transcend seasons and trends.
The name Persije is rooted in two stories. It draws inspiration from ancient Persia — a civilization celebrated for its beauty, artistry, and cultural richness. At the same time, it begins with the chosen name of the brand’s founder, Persi Malakhovska. The ending “Je” is a subtle nod to the brand’s beginnings in jewelry. For nearly two years, Persije was dedicated exclusively to handcrafted jewelry in silver and gold before naturally evolving into a complete fashion brand.
Even the name carries the brand’s beginnings — Persi + Je (Jewelry), together forming Persije.
This is where Persije finds its energy: in roots, in symbols of transformation, and in the belief that clothing and jewelry are not just adornments, but personal rituals.
From the very beginning, Persije has been about intention. Each collection starts not with trends, but with meaning. Every fabric, every stone, every silhouette is chosen with purpose — designed to speak softly, but powerfully.
This is not just where the story begins, this is where purpose takes form…
#design
Meaning before form
The origin of each collection lies in meaning. From silhouettes to the smallest details, every design begins with a story we want to tell — about intention, aesthetics, and inner strength.
#creation
Crafted by hand
Each piece is crafted in-house with care and precision. We bring ideas to life by balancing intuition with structure, honoring the process behind every creation.
#materials
Chosen with purpose
We select fabrics, metals, and stones that combine beauty with responsibility. From natural textures to recycled materials - every element aligns with our values.
the journey continues
Persije is always evolving. Every new collection is a step forward — not in trends, but in depth. We explore new textures, new meanings, and new stories to tell. And this is just the beginning.
“Persije was not born from a business idea, but from a sense of meaning. It’s not a way to make a profit — it’s a way to say: ‘This is how I see beauty.’”
Persi Malakhovska
This is how i see beauty
this is how i see beauty